FRIDAY, OCTOBER 24, 2014
Banks should go to school on Credit Union Gamification
According to a recent blog by Market Rates Insight (MRI), credit unions are building deposits and customer loyalty with "gamification", more commonly known as "prize-linked savings."
The success of these programs for credit unions certainly begs the question if banks are missing out on a successful deposit campaign. Maybe banks should start examining this concept to find an approach that won't violate banking regulations.
The MRI Blog: Prize-Linked Savings - Using Gamification to Promote New Deposits
No Comments
Post a Comment |
|
Required
|
|
Required (Not Displayed)
|
|
Required
|
All comments are moderated and stripped of HTML.
|
|
|
|
|
|
NOTICE: This blog and website are made available by the publisher for educational and informational purposes only.
It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional
in your state. By using this blog site you understand that there is no broker client relationship between
you and the blog and website publisher.
|